Objective: participate in the most glamorous night in Milan and present a preview of the FW collection.
Strategy: celebrate the unique Sermoneta Gloves style in the flagship store in Via della Spiga 46, in the heart of the Fashion District in Milan.
Activation: "A wine tasting with gloves." The models of the new collection are worn by guests and "tasted" along with a glass of golden Lugana Sansonina wine.
Results: sharing on social networks of the shooting of the evening, about 500 tastings, engagement and expansion of Sermoneta gloves addicted.